A warm dinner table filled with home-cooked dishes

Your Home for Home-Cooked Meals

The highest standard is home.

A peer-to-peer marketplace that lets verified neighbors sell home-cooked meals to their community.

Boston, MAEst. 2025EatOrdinary.app

Our Answer

We are not disrupting food. We are reclaiming it.

Ordinary is a peer-to-peer marketplace that lets verified neighbors sell home-cooked meals to their community. Instead of going out, the best food in your neighborhood comes to you.

Turning the daily home-cooked meal into a premium utility.

A host preparing a home-cooked meal in their kitchen

How It Works

From kitchen to hatch in three simple steps

01

Browse

Guests explore Helpings from verified Hosts in their neighborhood, with full ingredient transparency.

02

Reserve

Guests reserve a Helping from a Batch with a strict pickup window, respecting the Host’s time.

03

Pick Up at the Hatch

GPS-pinned instructions guide Guests to the exact hand-off location — porch, gate, or driveway.

Built on Trust

The Three Pillars of Trust

Every meal on Ordinary is backed by transparency, community verification, and a reliability guarantee.

Organized home kitchen with labeled food containers

The Transparent Hearth

Radical kitchen transparency.

  • Verified photos of every cooking space
  • Eco-friendly containers with tamper-evident seals
  • Mandatory allergen ledgers for every Helping

The Vouched Network

A vouch is worth more than a star rating.

  • Secure background & identity verification
  • The ‘First Plate’ initiation for new Hosts
  • Public Vouches from real neighbors build trust

The Guaranteed Hand-Off

Flawless logistics & reliability.

  • GPS-pinned Hatch locations for exact pickup
  • Instant refunds if food is missing or cold
  • Strict time-locked pickup windows for freshness

Our Language

Ordinary speaks its own language

Building a category of one through proprietary terminology.

The Host

The verified neighbor cooking the food.

Not “Seller”

The Guest

The neighbor purchasing the meal.

Not “User”

The Helping

The individual portion.

Not “Order”

The Batch

The total amount prepared.

Not “Inventory”

The Hatch

The physical pickup spot.

Not “Location”

The Stewards

The community resolution team.

Not “Support”

Hyper-Local Strategy

We don’t launch nationally. We launch on your block.

Proving the model in Boston, MA before scaling.

01

The Founding Fifty

Recruit 50 high-quality local cooks (PTA parents, hobbyists) and subsidize their first batch.

02

The Sunday Supper Launch

Launch on Sunday evenings — the historic time for family meals and weekly prep.

03

The “Empty Pot” Scarcity

It is better to sell out in 10 minutes. Scarcity drives the narrative of high trust.

A meal ready for pickup at a front porch Hatch location

Front Porch Hatch

Pickup window: 5:30 - 6:00 PM

Neighbors sharing home-cooked meals on a sunny street

The Vision

A world where every neighborhood feeds itself.

Ordinary is more than an app. It is a movement to restore the oldest, most reliable standard of human sustenance: the daily, home-cooked meal shared among neighbors.

We envision a future where every block has its own beloved Hosts, and families eat better, together.

The modern food industry is obsessed with the extraordinary. Ordinary is the antidote.

Become a Founding Host or Guest

The food revolution starts on your street. The highest standard is home.

Be part of the Founding Fifty.

EatOrdinary.app